Category Archives: Uncategorized

How to Create a Website Design Brief That Rocks

The following is a guest article from James McAllister, a content writer for Make It Cheaper, specializing in small business advice. You can check out his step-by-step guide to starting an online business or follow him on Twitter @JaMacca01. When creating a website for your business, design is integral to success. Even the smallest change to aRead More…

Content Marketing Lies You’ve Been Told (and how to stop falling for them)

The following article is by Hannah Corbett, a copywriter and digital marketer. Hannah is passionate about small business and its relationship to the online world. You can follow her on Twitter to keep up to date with the latest in digital marketing. Content marketing is a complex field, and content marketing strategies tend to be complex inRead More…

How can adding visuals influence content marketing?

How can adding visuals influence content marketing?

visual

When we talk about content marketing, the conversation is often dominated by the copy. What’s the ideal word count? What’s the best format? How do I write the best headline? These are important questions and they can be answered by any number of articles in our blog. Like this one! Writing solid, optimized copy isRead More…

If You’re Not Documenting Your Content Marketing Strategy, You’re Doing It Wrong

youre-doing-it-wrong

When I first began with Petovera, Matt Ackerson, founder and CEO, told me one of his favorite phrases. “If it’s not documented, it didn’t happen.” He was talking about work progress and keeping track of how much you’re writing but, these are words that can be applied everywhere right? Sure enough, a recent study byRead More…

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