7 Smart Tips for Dealing with Dropping Facebook Page Reach

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Are Facebook pages worthless? I recently wrote an article on how my friend, Lawrence Watkins, reached 30,000 Facebook likes for his page with almost no paid advertising. Despite the ongoing popularity of that article guide, when I initially published it I was surprised by the response it received on Reddit. Several commentors questioned the value of getting likes ...


Posted in Facebook Marketing, social media marketing | 1 Comment

6 Simple Steps to Automate Your Content Marketing Strategy

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I have a good friend also happens to be a client. His website was slapped by Google about a year ago for some shady SEO stuff a contractor did to boost his search rankings back in the day. He's tried a bunch of different ways to climb back into Google's good graces, including content marketing. In fact, he's ...


Posted in content marketing, how to | 3 Comments

8 Great Habits For Building a Blog Audience in 2014

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When I started my first business in the digital coupon space I made some good decisions, but I also made an incredible number of mistakes. The biggest mistake, and the reason why that first company didn't succeed was because I had no concept of how to build an audience online. More over, I knew nothing of the ...


Posted in blogging, building an audience, content marketing | Leave a comment

How to Generate More Leads Online with “The Spider Web Technique”

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Most businesses start getting their initial batch of clients from networking and other outbound means. And because generating more leads for your business will not happen overnight, transitioning to an inbound / content marketing system is even more difficult. For most businesses, results are earned gradually over time with patience and focused effort. Right now the Petovera blog ...


Posted in how to, Increase Website Sales, landing pages, lead generation, SEO | 2 Comments