In the future, marketing will become completely web-based, even if the medium for advertising is “offline” or through traditional media.
This will happen naturally as a result of the increased efficiency that can be realized when an advertiser / marketer self-serves through a website or app.
More importantly though is the prediction that not only will all marketing initiatives and setup occur online, but I predict that there will be a rising (perhaps even a dominant) trend in game-based marketing (GBM).
Four Square is the earliest whisper of this concept. It is an consumer-facing version of this where “players” of the game are rewarded for check-ins at local businesses or other locations. They earn badges and the top visitors become the “mayor” of that location. The service is able to tell where a player of the game is based on the GPS technology in a player’s smartphone.
The vision for Saber Blast is an early version of this as well, but in contrast to Four Square is business or marketer focused. Part of the way in which the experience of marketing is more rewarding is the ability to collaborate with colleagues, get rewarded with new features and points, and become publicly recognized for one’s positive marketing results.
In addition, there will be a larger story that develops that the player of Saber Blast can optionally follow as they gain more distribution and produce more results for their brand, website, or company. Other products from PetoVera will also tie into this story.
A big part of the reason why the team and I are building Saber Blast to be like a game and not just another “marketing tool” is because I personally think work (marketing activites) should be enjoyable and fun. In addition when I was growing up, I always enjoyed playing video games as a kid, and I still do. I enjoyed the story of the game as well as multi-player options where I would play with friends.
I’m confident that others will also buy into this vision with time.
This is how I see the future of marketing and how PetoVera is going to lead the way–how do you see it?