Years of Studying Funnel Conversion and it Comes Down to This

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I was in my freshman English college class when I read an essay by Mark Twain. In it, he wrote about his time piloting a ferry up and down the Mississippi River. He mentioned how he had come into the job with little to no prior knowledge. He didn’t understand the currents of the river or how they ...

5 Ways to Cut the Fat From Your Sales Funnel in 2017

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“The things you own end up owning you.” So spoke the infamous character Tyler Durden in the movie Fight Club. It was one of my favorites growing up; maybe you can relate. Why do they end up owning you? Because of a little thing called maintenance. It’s the unfortunate reality that owning more stuff takes up more physical space, ...

30 Tools for Better Content Marketing in 2017

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I don’t know about you, but I use at least a dozen different tools each day for our marketing. Here’s a slice of what my bookmarks bar looks like right now: Picking the right content marketing tools to grow your traffic can be as important as making the right hires to your team. For instance, I went through a number ...

7 Best Evergreen Content Examples to Help You Stack Traffic in 2017

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I remember when I first read about Fraser Cain. I was researching how to grow traffic to huge heights without using ads. That’s when I came across an article on Nick Eubanks and the concept of “pumpkin hacking SEO.” That article linked over to another one by Fraser Cain, who founded a site called Universe Today. The site has ...