email marketing

How to Build Responsive Emails

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Email has the best ROI of any marketing channel. For every dollar you spend on email, you stand to make up to $44 back. But that’s potential, not guaranteed. The majority of emails are opened on mobile devices now, and for some brands that figure is 70% or more, so email that works on mobile ...

8 Myths about Small Businesses Marketing Automation Debunked

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Business owners today have their finger on the pulse of technology, so you know that you must incorporate today's technology if you want to adapt to the changing times. However, not all technological innovations are worth your time, money and effort to incorporate. Some business owners are holding onto beliefs about marketing automation that are simply not ...

How to Fail at E-commerce Without Even Trying

Failing at e-commerce

There are a lot of articles floating around about how to ensure success in e-commerce, some here and some on my blog. So rather than repeating myself, I thought that it would be more interesting to write about the quickest ways to kill your e-commerce business. E-commerce is a $1.5 trillion global economy, but it’s constantly changing and ...