lead generation

3 Smart Ways to Generate More Leads from Your Service Business Website

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A few years ago, a friend of mine had some bad luck. His service business was banned from Google search results. Suddenly, he found himself with near-zero leads coming in. This meant near-zero business. Leads are important. But for a service business? They are the lifeblood of your marketing efforts. If your website isn't bringing in new ...

What is Social Proof? Hint: It Super-Charges Your Lead Generation

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We all want a silver bullet. An easy hack we can use to get more leads, conversions, and profit. As any experienced entrepreneur knows, there's no such thing. But there is social proof, which is pretty close. Social proof is one of those marketing phrases you hear a lot. And even if you don’t know exactly what it means, it's a powerful tool. Imagine you're ...

What is a Lead Magnet? Hint: Your Sales Funnel is Broken Without It

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Our first year in business, I woke up every day at 6 a.m. to write content for our blog. I sat in front of the screen, fingers to keyboard, coffee cooling to my right. I made a list of blog post titles relevant to our target audience. I turned those titles into outlines. And those outlines into ...

How to Design an Effective Lead Magnet

I know what you’re thinking: What happens now? OK, let me backtrack a little bit. You have interests and hobbies. Maybe you have work experience in a certain field. Either way, there is something that makes you tick, and you feel inclined to share your knowledge with the world. Who knows, maybe someone has the same ...