WordPress Fails: Outsourcing vs. Asking for Help

I am SO not a web maintenance person. I am a word person and a formatting person and occasionally a very bad (we're talking MS Paint bad) graphics person, but once something goes wrong with a website, I am much more likely to email one of my coworkers than I am to troubleshoot until I have figured out the root problem and the solution. Actually, that's ...

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Use the Force: What New Businesses Can Learn from Star Wars

Return of the Jedi

I have to admit that I am a sucker for swords. So when I saw the trailer for Star Wars The Force Awakens I was very excited over the new light saber with the cross guard. https://youtu.be/OMOVFvcNfvE   That whole scene in the dark woods where he is stumbling in a cape and then the red sword…it gives ...

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You’re Doing It Wrong: Criticism as Marketing

Criticism stings. It stings so badly that it can make you want to give up and collapse under the weight of it. Of course, collapsing will only incite more criticism. And more stings. But as much as it can be tempting to dismiss stinging criticism, it is often more rewarding, if painful, to listen to it. Because valid ...

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Having Trouble Writing Marketing Content? Read on!

Photo: Wilfred Iven

Everybody talks about content marketing. How important it is. “Consumers have shut off the traditional way of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart ...

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