Tripwires: Catch Customers, not the Enemy

Customer service

Tripwires have long been a part of military strategy for centuries. They are usually used when ground troops are fighting a lot of hand-to-hand combat in heavily wooded or jungle areas. Basically, a wire is place on the ground across an area where the enemy will walk, with holders of that wire on either side. ...

4 Easy Ways to Stand Out

Stand out among others

Imagine a bar or a club with hundreds of people, loud music and lots of lights. If you spend a few hours there you will see many faces. Some you will never remember. Some you will glance at for a few more seconds. And some will intrigue you. You might approach the people who intrigue ...

What Can Presidential Campaigns Teach Us About Marketing?

Get noticed this campaign season. Image via berkeley.edu.

If you are anything like me, you've probably been watching the election season unfold with some blend of consternation and amusement, and maybe even a touch of admiration. You may not agree with many (or any) of the candidates' policies. But from a marketing perspective, election years nevertheless provide fascinating and useful insights into the hearts and ...