Grasshopper.com‘s Jonathan Kay, their “Ambassabor of Buzz.” I licked my finger and then smudged a little bit of the ink. Indeed, it was handwritten. Impressive. My business partner and I shared the cookies, which were absolutely delectable (and even more appreciated since I hadn’t eaten much all day). Then I wondered, how did they know our address? I realized, we’re a customer of Grasshopper.com so it was probably pretty easy to look up in their database. This act of appreciation is effective for a few reasons:
- I feel appreciated as a customer and a writer who mentioned Grasshopper in a recent article post on 17 examples of great sales funnels and 9 principles for effective sale page design
- Based on the principle of give to get, I feel like I want to reciprocate and help Jonathan and Grasshopper in the future, either through recommendation–or even in writing this article!
- This thank you card is going to be posted on my wall and other’s who come over to the office will see it from now on and maybe we’ll have a conversation about it. It’s free advertising for Grasshopper, which I’m glad to give.
- Cookies are awesome, the only thing that was was missing was a glass of milk